Full Self Therapy
Brand identity & website.
Role: Brand identity, logo design, web design, photography, copywriting, consultant.
Project Description:
Full Self Therapy is a Louisville-based somatic therapy practice. The owner came to me without a brand, but she had a vision for the kind of practice she wanted to build.
Full Self Therapy is a Louisville-based somatic therapy practice. The owner came to me without a brand, but she had a vision for the kind of practice she wanted to build.
We worked one-on-one through every stage. I developed her visual identity from scratch, including the logo and full brand system. I shot the photography for the site, partnered with the client to write copy, and build the site in Framer. Beyond the deliverables, I served as consultant throughout, helping her think through her business positioning, offerings, and how to communicate what she does to the right clients.
The result: A brand that feels as grounded and intentional as her practice, with a "front door" website that reflects her practice's offerings.
The equine business department at UofL needed to refresh its image with a series of marketing pieces. Staff would take these pieces to recruitment and informational events to spread awareness about the top-rated equine industry program. The project included redesigning their tired brochure and creating a series of pull-up banners and backdrops to catch the attention of those interested in a career around horses.
As the art director for this project, my approach to the updated brochure was to capture the energetic spirit of the industry. To appropriately capture this spirit, the movement of the graphic needed to intertwine with the passion people have for this industry. Those who pursue a profession in horses must love horses. In the materials, viewers can picture themselves as the subjects of the photos, caring for and receiving affection or glory in association with the horses
The final campaign collection is a stand-out at events, often the setting for posed pictures. With the new imagery, the Equine department has identifiable branding that differentiates it from other programs, garnering the attention and admiration of staff, students, and the community.
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