#UofLPostCards
Client: University of Louisville College of Business
Job: Social media activation campaign
Greetings from the University of Louisville College of Business digital postcard. Made for a social media campaign, called UofL PostCARDS, to encourage student engagement during the summer. The campaign featured a contest in which students would post a photo of themselves during their summer adventures and tag the UofL College of Business to be entered to win a swag item.
The project included building a stylized retro-themed postcard for the College of Business. The images are all taken in Louisville of iconic places and imagery around the city including UofL, downtown, bourbon barrels, and scenic foliage.
